We are Toronto SEO Agency , a leading internet marketing company in Toronto. Our unique and results-oriented process of digital marketing services gives our clients the internet presence and attention their business needs.
There are many ways to drive traffic to your site, but SEO is one of the most effective ways to boost your business. If you want your Website to appear at the top search for Google, SEO is the best way to do this, which provides our broad range of strategies based on what we know about how search engines determine their rankings.
Is WordPress is Good for SEO?
WordPress is hugely SEO-friendly from the outset. It only gets better after you install an SEO-friendly theme and begin using the incredible suite of SEO plugins WordPress offers.
If you’re wondering about building an internet site (or redesigning an existing site), one thing you certainly want to try to to get all those new pages appearing at the highest of Google’s search results. Using WordPress as your site’s content management system (CMS) is one of the simplest ways to try to do that. Google’s Senior Webmaster Trends Analyst, John Mueller, says that Google’s algorithms don’t consider CMS as a part of their ranking but that WordPress could be an excellent choice for SEO.
Before we tell you various ways to improve SEO on your WordPress, let’s define WordPress SEO.
WordPress SEO is the set of collective actions you must take to get your WordPress website ranking higher in the search results of Google, Yahoo, and Bing. Improving the SEO of a website would only make it more easily discoverable and properly extended by search engines. Some WordPress SEO plugins and tools are All in one SEO for WordPress(AIO SEO), SEMRush, Ahrefs, Yoast SEO, SEOPress, Rank Math, Schema Pro, SEOquake.
There are plenty of beginner-friendly and straightforward ways to give your WordPress site a push towards the top of the rankings or improve SEO on your WordPress. Let’s take a look at those methods now.
WordPress.org vs. WordPress.com – Which Is Better?
The critical difference between WordPress. Com and WordPress.org are who’s hosting your Website. WordPress.com is a good choice for people that want to start a blog for a hobby, but when it comes to a profitable blog business, WordPress.org is a clear winner as it is free for anyone to use to build a website or blog.
Since you need to pay for web hosting, you host your blog, but in WordPress.com, you have less freedom because you’re not hosting your blog or business.
WordPress.org provides the power to customize your themes, widgets, and plugins completely. Also, It’s open-source and self-hosted.
WordPress.com has limited storage, no FTP access, and isn’t ideal for SEO.
1. Choose your Hosting provider carefully
We’re not just saying this because we’re a hosting company. We’re saying it because it’s true: The hosting provider you decide is essential for SEO.
Since Google takes Speed under consideration when ranking sites, honest hosts can help push you to the highest SERPs. Your host also affects the number of downtime your site experiences. Last but not least, since Google gives HTTPS sites a little boost, you’ll want that too. At DreamHost, it’s free with all our plans.
If you haven’t created your Website yet, you’ll want to decide on a bunch that’s reliable and incorporates a reputation for excellent performance. Even for an existing site, you will want to think about switching hosts if your current provider doesn’t meet these criteria.
A smart thanks to going is with a WordPress-specific hosting plan. Our fully-managed WordPress plans provide impressive speeds and minor to no downtime.
2. Pick a Theme that’s Optimize for Search Engines
Your theme is one of the only choices you’ll create for your WordPress website. It defines your site’s appearance, and the layout can deliver new functionality. As an example, your theme can affect your site’s Speed — which (as we’ve already discussed) is significant.
Therefore, you’ll want to choose one built with SEO in mind when picking an issue. These themes make for ‘SEO-friendly.’ You’ll also want to look for a subject that provides features specifically designed to boost your SEO, like new heading tag options. Fortunately, there are lots of themes available that fit the bill.
3. Change Your Permalink in WordPress
A permalink- short for ‘permanent link’- is the full URL for a page on a website. It could include your domain name, plus a slug. It’s essential to make sure your permalinks are SEO-friendly. Everyone has Friendly Used URLs, but few have put much thought into what it takes to craft a high-quality URL. Regardless, you will need to spend time on your permalinks in WordPress for a WordPress site. WordPress permalinks are something that most people overlook.
Changing WordPress permalinks is a significant Phase. They impact SEO and how high search engines rank your websites when people search for terms relevant to your site. Changing permalink is a good idea because it matters a lot for business as things like navigation organization, user perception, and its impact on SEO all matter here. You consider changing permalinks in WordPress to take advantage of these factors in driving user visits.
You can change the permalink URL of your pages via the WordPress Dashboard by going to Settings/ then Permalinks. WordPress provides several options like plain, day and name, month and name, numeric, and post title.
4. Improve your WordPress site speed
Site speed is vital for lots of reasons. People will tend to depart if a site takes longer than 2 seconds to load, but it’s also important to Google Indexing. Google doesn’t reward fast sites. So if your site is slow, Website speed it up can remove the penalty and improve your rankings.
You can check your site speed employing a tool like Pingdom. However, it’s more accurate to test your Speed in Google Analytics if you’ve got it founded. Marketing Studies have shown that a site-loading speed of more than 2 seconds usually results in 57% of visitors bouncing back from the websites. So, you should speed up your Website Speed because online buyers are the most intolerant. They expect the page to load within a second, which helps you improve your SEO on WordPress.
5. Choose SEO-Friendly Plugins
SEO plugins are extension modules for website management. It affects SEO, Website Analysis, and online marketing. SEO Plugins work when an API allows the connection of software modules to existing applications. Without WordPress, a plugin cannot work.
So, when choosing SEO-friendly plugins for WordPress, please keep it simple.
1. Yoast SEO
2. WP super cache
3. Rank Math
4. MonsterInsights
5. Robots.txt
Let Us Help You With SEO For Your WordPress Website
If you have a website and looking to expose your firm online, you need an SEO agency.
Contact us today with SEO and work with a top internet marketing company in Toronto.