From the yellow helmet of an artificer to a bride’s new gown, colors are quick to convey important information. Their immediate and robust impact makes color palettes a vital component of any business’s branding efforts.
The color scheme you’ll collect for your brand will play a crucial role across your various marketing benefits – from the way you create your logo to the planning of your website and far more. Employing brand colors uniformly and across all platforms may result in a unified look and feel for your company, making them memorable and recognizable.
This guide covers everything from what brand colors are all about to a bit-by-bit process for selecting your own. We’ve also fixed and analyzed five samples of prosperous brand colors for your inspiration:
How To Choose Your Brand Color?
. Establish your brand identity
. Explore color meanings
. Search for inspiration
. Pick your primary color.
. Choose your secondary colors.
. Select neutral colors
. Test your brand colors
What are Brand Colors?
Brand colors are a color scheme of around five to 10 colors that are wont to represent a particular company. An even and strategic application of brand name colors can increase brand awareness and recognizability.
Some of the most common applications of brand name colors include a company’s logo, website color scheme, social media channels, card design, and print and digital ads. For businesses operating as brick-and-mortar, the brand colors can even apply to the shop’s planning, staff uniforms, product packaging, etc.
1 Establish Your Brand Identity
The colors of your brand are a mirrored image of your brand identity. Your color palette should align with your values and the messaging you wish to speak.
For this purpose, you’ll have to first define your brand identity. A recommended practice for this can be to compose a listing of adjectives that describe your company’s character as if you were talking to a few people. Question yourself how you’d like the brand to be recognized and what sets it apart from the competition.
2 Explore Color Meanings
Now that you’ve pointed out your brand personality, it’s time to decide on the colors to make it shine through. In doing so, it’s valuable to look into color psychology principles for ordinary color meanings.
However, it’s also important to say that color isn’t an actual science, and there’s no equation to define which color means what accurately. It can be where color combinations are available, as they assist in achieving a glance that evokes certain feelings through their juxtaposition.
To understand this, think about the difference in the meaning of the color blue when paired with gold – dexterity notions of royalty and luxury – as critical the identical blue, but twin with pink – which tends to feel far more playful.
Colors can mean various things betting on the colors they’re paired with and on context and cultural connotations. There are, however, unmistakable trends in color use supported by industry. To assist you in deciding on the proper color palette for your business, here’s a fast breakdown of popular brand colors by some primary sectors:
. Food: Many foods and restaurant businesses go for warm colors that draw attention and evoke appetite, like red, orange, and yellow. Other food brands choose green to market reference to nutrition and wellbeing or blue and pink for sweets and desserts.
. Health and wellness: Most health and wellness businesses choose blue to suggest cleanliness, reliability, and responsibility. Other popular options are green, which describes nature and wholesomeness, and orange, which may cite ideas of vitality and energy.
. Fashion and wonder: the style and beauty industries often use black for sophistication, glamor, and warm colors like red, orange, and pink for passion, confidence, and excitement.
. High-tech: Tech companies most ordinarily select blue, which symbolizes trust, intelligence, and efficiency. Additional colors are orange, friendly and optimistic, and purple, which stands for quality and creativity.
3 Search For Inspiration
Before crafting your brand colors:
- Shop around for color inspiration as an ending step.
- Flick through your competitors’ palettes, and take a look at and understand what makes them work well.
- Consider what you’ll be able to learn from their color choices and how you’ll differentiate yourself from the competition.
Other significant sources of inspiration are online color palette generators, where you’ll find ideas for exciting color pairings and mesmerizing shades.
4 Pick Your Primary and Secondary Color
Your brand’s initial color, or core color, is the one most related to your brand. Think about the signature Tiffany’s Blue or Pinterest’s red.
Explore one color that best embodies your business-supported color meanings for your primary color. You’ll be able to experiment with different shades and tints of the color you’ve got in mind, going from smooth and dark to soft and pastel, or maybe bright neon, to seek out the right look.
Once you’ve got your primary color, pick two to four colors to travel together. These colors will admire your primary one and may appear next to that or independently. A brand’s secondary colors can enter some different directions:
Analogous color scheme: These are a close form of your primary color. It suggests that if your primary color is bright red, you’ll add other warm colors (such as orange and yellow) in the identical color family. Analogous color schemes are usually harmonious and pleasant in their presentation.
Monochromatic color scheme: These are distinct shades and tones of your primary color. For example, if your basic color is blue, your subordinate colors are often light blue and blue. Monochromatic color schemes can boost and intensify your core color.
Contrasting color schemes: Conflicting colors are either complementary colors (seated across from one another on the color wheel) or a range of colorful, equally-vibrant tints. This color palette can help your brand colors pop and typically gives off a fun and modern feel.
Test Your Brand Colors
Once you’ve chosen your colors, place them all together and test them during a few combinations to ensure they complement each other and convey the message you were aiming for.
To make your website attainable, you should also test your palette to make sure that they’re legible together. Many online resources and browser plugins stretch color contrast for availability. Color Contrast Checker and Color Contrast Analyser are two such devices we suggested. Contact the SEO Agency Toronto for Branding.